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All media work us over
completely. They are so
persuasive in their personal, political,
economic, aesthetic, psychological, moral, ethical, and social
consequences that they leave no part of
us untouched, unaffected, unaltered.
The medium is the massage. Any understanding of social and cultural change is
impossible without a knowledge of the way media work as
environments. |
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The wheel is an extension of the
foot
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The book is an extension of the
eye
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Clothing is the extension of the
skin |
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Electric circuitry, is an extension
of the central nervous system |
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